Meet Healthcare Decision Makers from
Kenya and South Africa

The U.S. Trade and Development Agency will host a Business Briefing for delegates from Kenya and South Africa on August 14, 2023, 10:30 am – 5:00 pm, at the USTDA Business Center in Arlington, VA to present on their healthcare procurement needs and goals and to hear from U.S. firms with healthcare solutions. The Business Briefing is part of USTDA’s Kenya and South Africa Healthcare Innovation Reverse Trade Mission to connect public and private healthcare institutions in Kenya and South Africa with U.S. best practices and solutions in hospital infrastructure and medical devices.

August 14, 2023
Registration 10:30 am – 11:15 am
Business Briefing 11:15 am – 5:00 pm

USTDA Business Center, Arlington, VA

Background INformation

The International Finance Corporation estimates that $30 billion in new investment will be needed over the next decade to meet sub-Saharan Africa’s healthcare demand. The countries participating in this business briefing represent some of the region’s most dynamic market opportunities.

Kenya: To help meet the rapid growth of Kenya’s healthcare sector, the Kenyan government is investing in regulatory improvements and increasing partnership with the private sector. Private hospitals have implemented large expansion projects and Kenya has been ranked as one of sub-Saharan Africa’s fastest growing markets for medical devices.

South Africa: The South African government is investing in public hospitals and building new clinics as part of its campaigns to introduce digital health technologies and to develop national health insurance. Among other opportunities  under South Africa’s National Digital Health Strategy, the government and international stakeholders will allocate funds for digital health sector priorities including the development of electronic health records, expanded availability of technology for community-based intervention programs, and development of digital health knowledge workers to support digital health and economic development.


  • Learn about healthcare infrastructure and medical devices priorities and potential procurement opportunities in Kenya and South Africa
  • Form new business partnerships
  • Meet one-on-one with key Kenya and South Africa decision makers

Delegates are seeking to purchase:
  • Medical imaging equipment
  • Ophthalmic technologies
  • Radiotherapy machines
  • Robotic surgery devices
  • Telemedicine systems
  • Electronic medical record systems
  • Health management information systems for smart hospitals

Attendance at this event is limited to U.S. individuals, U.S. firms, or U.S. consultants as defined by USTDA’s Nationality Source and Origin Requirements available on USTDA’s website at

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